How To Sell Music Online Successfully
How To Sell Music Online Successfully is designed to provide music creators with tools to sell music.
We will focus on the following:
Six reasons why people buy music.
Twenty-eight types of music to sell.
Twenty-two words or phrases that sell music.
Five types of graphics or images that sell music.
Five kinds of stories that sell music.
Five backend products to sell with music.
Six reasons why people buy music
People buy music for many different reasons, and these are usually based on how the music makes them feel. Here are six of these reasons:
1. They want to hear new music from one of their favorite singers or bands.
2. They want to listen to music on their portable device while they do other things.
3. They want to create collections or playlists of all their favorite kinds of music and artists.
4. They get bored with their older music and want to listen to something new.
5. They want to listen to their favorite songs anytime they want instead of randomly on the radio.
6. They enjoy music that makes them feel good.
Twenty-eight types of music to sell
This is a list of twenty – eight popular music genres that sell. All you need to do is to determine who your target market is and the specific music that they want. Alternatively, you can package different musical genres and sell them as a deal.
Here is a list:
Twenty-two words and/or phrases that sell music
The addition of one simple word or phrase in your ad copy can make a difference in persuading others to buy your music. There are certain words that can persuasively describe your product.
Here are some targeted words and phrases:
Top of charts
All the range
(No) copies sold.
Five kinds of graphics or images that sell music
Pictures can sometimes sell better than words alone. Here are some imagery ideas:
Band logos or symbols.
A singer with his/her band.
A band playing live in concert.
Singers dressed in stylish outfits.
Five kinds of stories That Sell Music
Advertisers tend to use mini-stories in sales letters, audio and video ads. This helps to attract potential customers to the product.
Some people even imagine themselves in the story as they hear it. Here are five good storylines:
Clip of the music video with a storyline.
Where and how the song lyrics were written.
A list of live or streaming concert dates.
How the music creator got a certain idea for a popular song.
Five backend products to sell with music
Once a person decides to buy or becomes a customer, it is a good idea to offer them another product soon after purchase. This is because they are already in a buying mood.
Note that it is usually easier to sell to an existing customer than a brand new prospect.
Here are some add on product ideas:
An autographed copy of a CD.
A collection of music videos.
A book written by the band or singer.
A DVD or USB Drive of the band or singer in concert.
Specialty items (merch) like bumper stickers, bandannas, t-shirts, etc.